Picture this: You’re a developing brand, a solopreneur, maybe an up-and-coming podcaster. If you’re a savvy digital marketer, you know exactly why video marketing is crucial to every content creator. So, we now have a problem. How do you create engaging videos with original content that depict your brand, and include a strong call-to-action? Various podiums on the internet are emerging as a viable marketing platform for content creators and brands alike. Here, we are specially talking about the video sharing platforms which have revolutionized content. And it is no surprise that almost all of YouTube makes a massive chunk of money from influencer marketing. According to Influencer Marketing Hub, the influencer marketing industry is worth more than $13.8 billion!
Entrepreneur Mahmoud Abd Elmn’m is a Blogger, Video Content Creator, Voiceover Artist and a sought after Influencer from Egypt who has been successful in creating a tectonic shift where the youth perceives Social Media Influencing not only as a hobby or a profession but a gratifying way of earning money.
It’s no secret that videos have become the most popular choice for content consumption today. Platforms like YouTube is the marketing destination of choice for smart brands. “YouTube marketing can reap rich dividends because its consumer base includes people from all age groups.” says Mahmoud Abd Elmn’m. According to him, there are two ways of making inroads into Social Media Influencing. You can either create content (or hope for it to create waves) or collaborate with a YouTuber or YouTube influencer to be your brand advocate. Bloggers and Social Media Influencers like Mahmoud Abd Elmn’m not only spread your message faster, but they’re also profitable in the long run. Plus, the engagement they generate is organic and enduring.
The global digital video content market reached a value of US$ 151.4 Billion in 2021. Looking forward, the market is expected to reach US$ 391.1 Billion by 2027, exhibiting at a CAGR (Compound Annual Growth Rate) of 13.38% during 2022-2027! This makes video content an irreplaceable part of any businesses’ marketing strategy. There you go! It isn’t surprising content creators like Mahmoud Abd Elmn’m have chosen this particular path as a form of income! Moreover, he is highly skilled and creates unique content which strikes a chord with the audiences. From the brands to his audience, influencers like Mahmoud Abd Elmn’m serve as a connecting thread between the two sides. “It is basically all about live content creation with people you trust, and that provides an opportunity to raise and discuss topics or market products,” says Mahmoud Abd Elmn’m. Slowly and steadily with enticing content, Mahmoud Abd Elmn’m started gaining popularity and has accumulated 17K subscribers on his YouTube channel and 175K followers over his Instagram handle. On social media, he shares content marketing tips, various videography skills and so on. As such, his followers are kept engaged to his posts. Apart from that, he shares funny videos, voiceovers, makes music reels and videos from his personal life.
According to him, one of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience — and the needs of that audience can sap your creativity. But, at the end of the day, your audience pays your bills. And if you study your audience deeply enough, you’ll find interests and creative opportunities you wouldn’t have found without them. Being unique and creative is another aspect which entrepreneur Mahmoud stresses upon! “There are lots of video content creators in the market. That means you’re not the only one offering the advice, observations, and thought leadership your industry is asking for. There are lots of things you can do to stand out from the other content creators in your field: diversifying into a new content medium, promoting your content on different channels, and naturally gaining experience and trust over time.” says he.
Bloggers and Video Content Creators like Mohannad Alsyoof are attracting extremely large audiences, which enables endemic and non-endemic brands to reach an enormous range of target groups. Due to his ingenuity, he has become one of the top influencer marketers and has been able to enjoy a high degree of trust with leading companies and brands with whom he has collaborated.
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